Officials urge safe driving across Northern Iowa ahead of St. Patrick’s Day

NORTH IOWA — With St. Patrick’s Day celebrations approaching across Northern Iowa, state traffic safety officials are reminding drivers that staying safe on the road takes more than luck.

The Iowa Governor’s Traffic Safety Bureau (GTSB) launched its annual “Safe Driving Takes More Than Luck” campaign ahead of the March 17 holiday, encouraging Iowans to plan ahead and avoid impaired driving during celebrations that often involve alcohol.

While many communities in North Iowa host festive gatherings, the holiday also tends to bring an increase in impaired driving. According to the Iowa Crash Analysis Tool, 148 crashes and five fatalities in Iowa last March listed impairment as a contributing factor.

“Planning ahead is essential so that a day of fun doesn’t turn into a tragic event due to one decision,” said GTSB Bureau Chief Brett Tjepkes. “Designate a sober driver, call a taxi, or use a rideshare service. It’s that easy to keep yourself and others safe.”

To help Iowans plan a sober ride, Doll Distributing is again offering a $10 Uber voucher through its Decide to Ride program. The voucher will be available March 14–17 across Iowa and will be limited to the first 1,000 redemptions.

Traffic safety officials say the program is meant to encourage drivers in communities across the state — including Northern Iowa — to make safe transportation choices before heading out for celebrations.

Law enforcement agencies across Iowa are also being encouraged to conduct additional enforcement efforts during the holiday weekend to deter impaired driving and keep roadways safe.

Officials also remind drivers that St. Patrick’s Day events often bring increased pedestrian traffic, especially near bars, restaurants, and community gatherings.

Drivers should stay alert in busy areas and watch for people crossing streets. Pedestrians are encouraged to use crosswalks, cross in well-lit areas, and remain aware of nearby vehicles.

“If you’re on the road and see a driver that may be impaired, don’t hesitate to report it to law enforcement,” Tjepkes said. “It might be the call that saves someone’s life.”

The Governor’s Traffic Safety Bureau works with local, county, and state partners to develop strategies aimed at reducing deaths and injuries on Iowa roadways through federally funded safety programs.